What is Serif and Sans-serif? Serif and Sans-serif are typefaces that are commonly used for body text. Serifs are the smaller lines on the main strokes of letters and numbers. The structure of the serifs is considered less harsh for reading large body of text, which is why newspapers and books often use this type of typeface. A typeface without serifs is called Sans-serif (the word "sans" is French for "without"). Sans-serif typefaces are commonly used for electronic media. Since the computer screen has lower resolution compared to printed material, Sans-serif fonts are easier to read and follow than Serif fonts.
What are decorative fonts/decorative typefaces? Decorative typefaces, also known as ornamental or display fonts, are embellished typefaces with unique proportions and shapes. These shapes and proportions reinforce the message or theme behind the words. Decorative typefaces are a popular choice for artistic work and are a vital element of a great design. They are intended for decorative purposes such as for headings and titles, and are generally not suitable for body text. There are numerous types of decorative fonts, including Amazone, Brush Script, and Apple Chancery, seen in the example below.
What are embedded fonts? Embedding a font means storing your font information in the file so that when your file is opened on a different computer, the fonts do not vary in appearance. If your fonts are not embedded, a different font may be substituted for your document. To prevent these variations, embed all your fonts in PDF files.
How do I prepare my fonts and files? Please follow the following steps before you submit your files. a. Fonts must be embedded in PDF files. (Some fonts have copyright restrictions and will not embed in PDF Files.) b. Embed all images and outline text in Illustrator files. d. Quark Express: Fonts and images must be included with all files submitted. (Mac only) e. Flatten all layers when working in Photoshop. When creating a file with a vector-based software such as Illustrator, follow these steps to outline fonts: 1. Select "Type" 2. Select "Create Outlines" When trying to outline fonts in Photoshop, simply just flatten the image.
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What are typefaces and fonts? In typography, a typeface is the design of the set of characters. Times New Roman is one typeface, Arial is another. There are many different categories of typefaces, including: Roman (Serif, Sans-serif, Script, Ornamental), Blackletter, Gaelic, Monospaced, Symbol. A font is a set of characters in a particular size and typeface. For example, within the typeface Times New Roman, is a series of fonts. Times New Roman in 20 pt. is a font, and Times New Roman in 16 pt. is another font. Times New Roman in 16 pt., Bold and Italic is yet another. In other words, a font is a member of a typeface family, and designates the size and style of the typeface.
What type of print-ready file formats are acceptable for uploads? The following formats are acceptable for uploads: TIF, .TIFF, .EPS, .AI, .PSD, .BMP, .GIF, .JPG, .PNG, .PDF. Recommended: To reduce file size, please upload in .jpg format. For all other file formats, ensure all layers are flattened.
  • .TIF (Tagged Image File) - High-quality graphics format that is often used for storing multi-colored images. Supports layers, multiple pages, raster images, vector images, lossy compression, and lossless compression.
  • .TIFF (Tagged Image File Format) - High-quality graphics format that is often used for storing multi-colored images. Supports layers, multiple pages, raster images, vector images, lossy compression, and lossless compression.
  • .EPS (Encapsulated PostScript) - PostScript file used primarily in the transfer of images to different operating systems.
  • .AI (Adobe Illustrator file) - Vector graphics file that uses paths connected by points.
  • .PSD (Photoshop Document) - Image file created by Adobe Photoshop; supports various types of Photoshop image options, including image layers, adjustment layers, etc. We recommend that .PSD files be flattened prior to being uploaded.
  • .BMP (Bitmap) - High-quality graphics format which allows it to produce large file sizes and uses image compression algorithms that can decrease file size.
  • .GIF (Graphics Interchange Format) - Uses lossless compression that may not degrade the quality of the image. GIFs store image data using indexed color, with a maximum of 256 colors.
  • .JPG (Image Compression File) - Compressed image format that uses lossy compression; commonly used for storing realistic photos (digital photos), since it is able to compress substantially with minimal loss in image quality.
  • .PNG (Portable Network Graphics) - A bitmapped image format with lossless data compression. Gradients come out smoother and do not have the distortions that may appear in a .JPG. Used mainly for archiving files. Does not support CMYK.
  • .PDF (Portable Document Format) - The most preferred file format to be set in pre-press quality. Ideal for viewing on multiple computers, because it preserves the formatting, fonts, and other elements within the document on different computers, as well as when it is printed.
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How do I match the foreground and background colors on my design?
To achieve a matching background color to that of your logo, e.g. a logo that is a square and has a black background color that needs to be placed on 2" x 3.5" business card template, please do the following:
Open your logo in your design program (likely Adobe Illustrator or Photoshop). With the Eyedrop tool, click on the background color of your logo - in this case it will be black per the example above. Write down the CMYK percentages of the black that you just sampled.
One example would be C=0, M=0, Y=0, K=100. (Standard 100% Black) Another example would be C=40, M=30, Y=30, K=100. (Four-Color Rich Black)
Once you're in the Advanced Designer software, and prior to placing your logo, fill in the background color using the percentages you wrote down which are those of your background logo. This will ensure that there won't be two different shades of black when your cards are printed.
This method is the same for other colors as well.